Outside of work
            
              🏔️ Outdoors & adventure
              Surfing, split boarding, camping, sailing
             
            
              🎾 Sports
              Wakeboarding + anything watersports, tennis, table tennis
             
            
              🧪 Experimenting
              Strange drinks, cooking, sourdough, homebrew, diy
             
           
          
            My product philosophy
            
              Proposition #1
              Useful products don’t necessarily get used.
              
                Most businesses haemorrhage users through their product experience.
You need to build something
                that people actually care about, and then also nudge them to actually do something with your product.
This
                necessitates finding strong product-market fit and deeply understanding your user psychology.
              
             
            
              Proposition #2
              Product is part art, part science.
              
                Startups often make the mistake of either completely basing their product on their own instinct OR
                copying what they see more successful startups doing.
But in order to win you need a balance of
                both - strong strategy, creative experimentation and understanding time-proven underlying drivers of
                success.
              
             
            
              Proposition #3
              We are at an inflection point in the way successful companies are built.
              
                New technology (especially AI) is lowering the time to build and barriers to entry to create valuable
                products.
This results in increased competition, meaning startups are being forced to focus on
                smaller and smaller niches in order to carve out their own sustainable piece of the market.
              
             
            
              Proposition #4
              There's no such thing as a 100% responsible product.
              
                It's important for every product to regularly account for its direct impacts, both positive and negative
                - and then extrapolate to potential second order impacts, third order impacts and so on.